Business ROI Calculator

Marketing Campaign or Software/Automation

Currency

Campaign Investment

Total Ad Budget (Google, Meta, LinkedIn)

₹

Total Leads Generated (clicks, sign-ups)

Conversion Rate (leads → customers)

Average Deal Value (revenue per customer)

₹

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your ROI metrics

Marketing ROI = ((Revenue − Budget) / Budget) × 100 · Software ROI = ((Annual Savings − Investment) / Investment) × 100
For informational purposes — validate assumptions with your finance team.