SaaS CAC & LTV Calculator

Unit economics for subscription businesses

Currency

Acquisition Costs

Total Ad Spend (Google / Meta ads)

₹

Marketing Team & Agency Fees (Salaries, tools)

Sales Team Salaries & Commissions

₹

New Customers Acquired (in same period)

Customer Value Details

Average Revenue Per User (ARPU) / month

₹

Gross Margin

Monthly Churn Rate

LTV = (ARPU × Gross Margin %) / Churn Rate % · CAC Payback = CAC / (ARPU × Gross Margin %)
For informational purposes — validate assumptions with your finance team.